Elective 2
- Business Practices in China
After more than two decades of progress in market reforms and liberalization, the entry of China into the WTO marks a new era for its integration into the world economy. No global business can now ignore the tremendous potential of China as a massive new marketing and a powerful business partner. This course is designed to provide perspectives for international marketers and purchasers to understand the operating environment and competitive landscape in China. While basics that are needed for business success such as cultural aspects of doing business with China are examined, the students will be brought up-to-date on the consumer market dynamics, marketing practices and China’s export practices. Students will be able to gain insights into what it will take to be successful in doing business with China
Contents
- Analysis on the changing consumer demographics
- China’s changing operating environment
- Research for superior consumer insights
- Managing your brands in China
- Effectively managing sales and distribution capabilities
- Sourcing from China
- Vendor selection criteria
- Analysis of a typical export contract
- Successful stories of multinationals operating in China
- Strategy Management In China
This course will not aim to explain general concepts of strategic management, their formulation and implementation in a neutral-academic approach. Instead, it will explore in depth a Chinese business manager’s point of view on the strategic thinking and strategic acting of foreign corporations in doing business in China. The topics and contents beneficially make the participants feel in a business battle field but not a classroom. In group exercises and case studies, the participants will be requested, by using Chinese business leaders’ mentality, to design business solutions against foreign corporations’ strategies. It will essentially enrich their skills of winning challenge in China.
Contents
- China in Globalization
- The Fundamental Factor in Making Business Strategy in China
- The Strategy of Stimulation
- Why bring Foreign Venture Capital to China
- The Strategy of Penetration
- Foreign Resale Business: How It expands in China
- The Strategy of Paralysis
- Consequences of Changes of Their Investment Fields in China
- The Strategy of Attack
- Enter Chinese Financial Sectors
- The Strategy of Naturalization
- Break the Cross-cultural Barrier |
